Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to 8 seconds. This brings up the question of whether events apps, but more specifically engagement tools, are needed a your event. For us at 2Shoes, we feel that with the growing amount of multitasking and gadgets seeking your attention, there is in fact the right amount of tech a your event. Keep reading for the top 2 reasons you need an engagement tool at your event.
Attention spans are shortening so we must be prepared with ways of keeping and bringing attention back to our presenters. Some people will not need tech, they sit with pen and paper and write notes for the entire session. However for the growing number of conference attendees that have their tech in hand our on the table in front of them, it is a sign to you as a presenter or organizer to use these tools to help bring attendees into the conversation.
According to Deloitte, people in America are checking their phones at an average of 46 times per day, sometimes because of a notification, but mostly by habit. Most of us do this all the time. Even if you don’t, maybe you will open a social media app and see what’s going on. This is why engagement tools are a way to grab attendee attention and have it come back to your event.
In closing, we know that technology is becoming more ingrained in our lives. From when we wake up to when we go to bed we are both the user and customer of our technology. Offering and encouraging useful tools at your event is one way to please the rapid attention seeking personalities that our attendees have.